Consumer Electronics - PrintCart https://printcart.co.in Sat, 15 Jul 2023 09:43:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://printcart.co.in/wp-content/uploads/2024/12/cropped-icon-1-1-32x32.png Consumer Electronics - PrintCart https://printcart.co.in 32 32 5W Digital Announces Expansion of Dedicated Houseware and Appliances Team https://printcart.co.in/5w-digital-announces-expansion-of-dedicated-houseware-and-appliances-team/?utm_source=rss&utm_medium=rss&utm_campaign=5w-digital-announces-expansion-of-dedicated-houseware-and-appliances-team https://printcart.co.in/5w-digital-announces-expansion-of-dedicated-houseware-and-appliances-team/#respond Sat, 15 Jul 2023 09:43:20 +0000 https://oneuswp.themesflat.com/?p=116 5W Digital, the in-house full-service digital agency for 5WPR, announces today the expansion of their dedicated houseware and appliances digital team after expansion of client roster welcoming key leaders from the industry. 5W Digital crafts and executes social media and paid media strategy, content creation, influencer marketing, brand ambassador programming and community management for clients in the space who offer consumers full kitchen and home solutions including small kitchen appliances, performance […]

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5W Digital, the in-house full-service digital agency for 5WPR, announces today the expansion of their dedicated houseware and appliances digital team after expansion of client roster welcoming key leaders from the industry.

5W Digital crafts and executes social media and paid media strategy, content creation, influencer marketing, brand ambassador programming and community management for clients in the space who offer consumers full kitchen and home solutions including small kitchen appliances, performance appliances and large appliances.

“Lifestyle changes brought on by the pandemic have consumers looking to revamp their living spaces more now than ever before,” said 5W Digital Executive Vice President, Jonathan Mark. “Our digital team knows exactly how to shine a light on these brands and its products that resonate with their target consumers in a meaningful way.”

5W Digital is comprised of specialists within specific areas of digital marketing, led by industry veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns. Whether working on highly focused campaigns, or integrating across platforms to build over-arching digital programs, the team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.

About 5W Digital

5W Digital, the dedicated digital marketing division of 5W Public Relations, is a full-service digital agency based out of NYC. The agency is known for creative and strategic services including social media, influencer marketing, paid media, and search engine optimization, encompassing the entire pipeline including content creation, paid support, strategic influencer campaigns, data & analytics, and more. 5W Digital produces award-winning work, recognized by multiple MarCom Awards as well as receiving industry recognition from the PR Platinum Awards.

About 5WPR

5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

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See Skydiving Salamanders Show Off Their Complex Aerial Maneuvers https://printcart.co.in/see-skydiving-salamanders-show-off-their-complex-aerial-maneuvers/?utm_source=rss&utm_medium=rss&utm_campaign=see-skydiving-salamanders-show-off-their-complex-aerial-maneuvers https://printcart.co.in/see-skydiving-salamanders-show-off-their-complex-aerial-maneuvers/#respond Sat, 15 Jul 2023 09:39:05 +0000 https://oneuswp.themesflat.com/?p=110 Wandering salamanders are the flying squirrels of the amphibian world. Wandering salamanders get to around 4 inches (10 centimeters) long and live high up in redwood trees.  High up in the canopy of the California redwood forests, the wandering salamander lives, eats and soars. Scientists are marveling at the skydiving amphibians and their ability to effortlessly glide and pull off complex aerial maneuvers. A study led by researchers at the […]

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Wandering salamanders are the flying squirrels of the amphibian world.

Wandering salamanders get to around 4 inches (10 centimeters) long and live high up in redwood trees. 


High up in the canopy of the California redwood forests, the wandering salamander lives, eats and soars. Scientists are marveling at the skydiving amphibians and their ability to effortlessly glide and pull off complex aerial maneuvers.

A study led by researchers at the University of South Florida (USF) and the University of California at Berkeley investigated Aneides vagrans’ gliding skills using a wind tunnel to capture slow-motion footage of the amphibians in action. The wind tunnel simulated the conditions of falling through the air. The paper appeared in the journal Current Biology on Monday.

“They are able to turn. They are able to flip themselves over if they go upside down. They’re able to maintain that skydiving posture and kind of pump their tail up and down to make horizontal maneuvers,” USF biologist and lead author Christian Brown said in a UC Berkeley statement on Monday. “The level of control is just impressive.”

The research team compared wandering salamanders with other salamanders, including ground-dwelling ones. The ground-dwelling amphibians essentially sucked at the wind tunnel experiment. Brown said they “just kind of hover in the wind tunnel freaking out.” By comparison, A. vagrans was comfortable and dexterous in the air.

The biologists ascend into the trees to study the animals, which is how they first noticed the salamanders’ leaping and gliding abilities. The wandering salamanders seem to be using their flying skills as a way to stay up in the canopy in case of a fall or when they need to jump to avoid predators or to descend a tree. The gliding comes in handy considering the creatures live 150 feet (46 meters) off the ground in towering redwoods.

Another UC Berkeley video shows what the salamanders look like when they jump.

The researchers are fascinated by how the salamanders are pulling off these aerial ballets since the amphibians look the same as other salamanders and don’t have any obvious aerodynamic adaptations that would help them parachute. The team is calling for further study to better understand how subtle physical features might play a role in the skydiving.

The amphibians spend their entire lives in the canopy, and it seems they’ve developed an efficient and safe way to navigate their arboreal habitat. It shows you don’t necessarily need wings or skin flaps to be a great glider.

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Amazon Drivers Suffer Injuries at Rate of Almost 1 in 5, Union Study Says https://printcart.co.in/amazon-drivers-suffer-injuries-at-rate-of-almost-1-in-5-union-study-says/?utm_source=rss&utm_medium=rss&utm_campaign=amazon-drivers-suffer-injuries-at-rate-of-almost-1-in-5-union-study-says https://printcart.co.in/amazon-drivers-suffer-injuries-at-rate-of-almost-1-in-5-union-study-says/#comments Sat, 15 Jul 2023 09:26:47 +0000 https://oneuswp.themesflat.com/?p=91 Drivers for Amazon’s delivery service partners were reportedly injured at a higher rate in 2021 than in 2020.  Almost one in five Amazon delivery workers were injured during 2021, a study Tuesday said. The study was published by the Strategic Organizing Center, a coalition of four labor unions representing more than 4 million workers. Using data that Amazon and its delivery contractors submitted to the US Occupational Safety and Health Administration in 2020 […]

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Drivers for Amazon’s delivery service partners were reportedly injured at a higher rate in 2021 than in 2020. 

Almost one in five Amazon delivery workers were injured during 2021, a study Tuesday said. The study was published by the Strategic Organizing Center, a coalition of four labor unions representing more than 4 million workers.

Using data that Amazon and its delivery contractors submitted to the US Occupational Safety and Health Administration in 2020 and 2021, the SOC found that workers delivering packages for Amazon delivery service partners were injured at a rate of 18.3 per 100 workers last year, up almost 40% from 2020. The small businesses that deliver packages for Amazon are known as DSPs.

“According to DSP operators and to lawsuits lodged by DSP owners across the US, Amazon sets unmanageably high quotas for delivery drivers,” the SOC’s study said. “Claims in one lawsuit state that during peak times, Amazon expected a DSP operator in Sacramento to deliver 350-400 packages per day per van. To complete this number of deliveries in a 10-hour shift, drivers would need to park, sort, deliver and document a delivery approximately once every 1 to 2 minutes.”

Amazon spokesperson Kelly Nantel contested the report’s findings, saying in a statement that the data was “cherry-picked” from fewer than 10% of the company’s delivery partners. “Safety is a priority across our network,” Nantel said, “which is why we’ve rolled out technology like innovative camera systems that have helped lead to an overall reduction in accident rates of nearly 50%, and we’ll keep investing in new safety tools to try and get better every day.”

While Amazon doesn’t hire delivery drivers directly, the company sets delivery quotas, creates delivery routes and directs drivers’ behavior with its apps and cameras on board some delivery vans. In addition to injury rates, drivers have reported they must pee in bottles to keep up with their demanding schedules, and that it’s difficult to resolve write-ups from Amazon that drivers believe may be in error. 

Amazon facilities where packages are prepared for delivery also had injury rates over 40% higher than Amazon’s warehouses, the SOC said in its report, as reported earlier Tuesday by CNBC.

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Apple’s Mostly Virtual WWDC 2022 Keynote Is Set for June 6 https://printcart.co.in/apples-mostly-virtual-wwdc-2022-keynote-is-set-for-june-6/?utm_source=rss&utm_medium=rss&utm_campaign=apples-mostly-virtual-wwdc-2022-keynote-is-set-for-june-6 https://printcart.co.in/apples-mostly-virtual-wwdc-2022-keynote-is-set-for-june-6/#respond Sat, 15 Jul 2023 07:34:00 +0000 https://oneuswp.themesflat.com/?p=18 Apple’s board of directors got a preview of the long-rumored headset, according to a new report. Taking a look at Apple’s other wearable devices could point to where Apple’s rumored glasses are heading. Apple has been integrating augmented reality into its devices for years, but a new report from Bloomberg suggests the tech giant will soon make its biggest AR/VR stride yet: producing a mixed-reality headset. In a meeting last […]

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Apple's board of directors got a preview of the long-rumored headset, according to a new report.

Taking a look at Apple’s other wearable devices could point to where Apple’s rumored glasses are heading.

Apple has been integrating augmented reality into its devices for years, but a new report from Bloomberg suggests the tech giant will soon make its biggest AR/VR stride yet: producing a mixed-reality headset. In a meeting last week, the company’s board of directors observed a demonstration of the headset, according to the report.

This could indicate that the long-rumored headset is nearing completion. It lines up with a previous prediction from analyst Ming-Chi Kuo: that Apple’s VR/AR headset is arriving in the fourth quarter of 2022 with Wi-Fi 6 and 6E support. Kuo’s prediction is corroborated by earlier reports that Apple’s headset might be coming in 2022, with smart glasses around 2025, and maybe AR contact lenses after that. 

Apple could blend AR and VR with two headsets in the near future, leading the way with some sort of high-end AR/VR headset more like an advanced Quest 2, according to Bloomberg’s Mark Gurman. Gurman also suggests a focus on gaming, media and communication. In terms of communication, Gurman believes FaceTime using the rumored headset could rely on Memojis and SharePlay, meaning instead of seeing the person you’re talking to, you would see a 3D version of their personalized Memoji avatar.

And Apple may have large plans for the headset. The company’s “goal is to replace the ‌iPhone‌ with AR in 10 years,” Kuo explains in a note to investors, seen by MacRumors. The device could be relatively lightweight, about 300-400 grams (roughly 10.5-14 ounces), according to Kuo. That’s lighter than Meta’s Oculus Quest 2. 

The headset could be expensive, maybe as much as $3,000 or more, with 8K displays, eye tracking and cameras that can scan the world and blend AR and VR together, according to a report from The Information last year. 

It’s expected to feature Apple’s M1 processor and work as a stand-alone device. But it could also connect with Apple’s other devices. That’s not a surprising move. In fact, most of the reports on Apple’s headset seem to line right up with how VR is evolving: lighter-weight, with added mixed reality features via more advanced passthrough cameras. In that sense, Apple’s first headset will probably be a stepping stone to future lighter AR glasses, in the same way that Meta’s next headset, called Project Cambria, might be used. 

Last year, reports on Apple’s AR/VR roadmap suggested internal disagreements, or a split strategy that could mean a VR headset first, and more normal-looking augmented reality smart glasses later. But recent reports seem to be settling down to tell the story of a particular type of advanced VR product leading the way. 

These reports have been going around for several years, including a story broken by CNET’s Shara Tibken in 2018. But the question is: When will this happen, exactly? 2022 or even later? Apple’s been building more advanced AR tools into its iPhones and iPads, setting the stage for something more. But we still don’t know what that thing (or things) is. What’s increasingly clear is that the rest of the AR/VR landscape is facing a slower-than-expected road to AR glasses, too.

VR, however, is a more easily reachable goal in the short term.

Apple has been in the wings all this time without any headset at all, although the company’s aspirations in AR have been clear and well-telegraphed on iPhones and iPads for years. Each year, Apple’s made significant strides on iOS with its AR tools. It’s been debated how soon this hardware will emerge: this year, the year after or even further down the road. Or whether Apple proceeds with just glasses, or with a mixed-reality VR/AR headset, too. 

I’ve worn more AR and VR headsets than I can even recall, and been tracking the whole landscape for years. In a lot of ways, a future Apple AR headset’s logical flight path should be clear from just studying the pieces already laid out. Apple acquired VR media-streaming company NextVR in 2020, and previously purchased AR headset lens-maker Akonia Holographics in 2018.

I’ve had my own thoughts on what the long-rumored headset might be, and so far, the reports feel well-aligned to be just that. Much like the Apple Watch, which emerged among many other smartwatches and had a lot of features I’d seen in other forms before, Apple’s glasses will probably not be a massive surprise if you’ve been following the beats of the AR/VR landscape lately.

Remember Google Glass? How about Snapchat’s Spectacles? Or the HoloLens or Magic Leap? Meta is working on AR glasses too, and Snap… and also Niantic. The landscape could get crowded fast.

Here’s where Apple is likely to go based on what’s been reported, and how the company could avoid the pitfalls of those earlier platforms. 

Apple declined to comment on this story. 

Launch date: 2022, 2023... or later?

New Apple products tend to be announced months before they arrive, maybe even more. The iPhone, Apple Watch, HomePod and iPad all followed this path.

A report from The Information from 2019, based on purported leaked Apple presentational material, suggested 2022 for an Oculus Quest-like AR/VR headset, and 2023 for glasses. Maybe Apple takes a staggered strategy with AR, and releases several devices: one for creators first, with a higher price; and one for everyday wearers later. TrendForce doubts any AR/VR headset could overtake Microsoft’s or Oculus’ until 2023 or later.

A 2022 launch would line up with a new report from DigiTimes, spotted by MacRumors, which says Apple could start mass-producing the headset in August or September and launch later within the year.

Either way, developers would need a long head start to get used to developing for Apple’s glasses, and making apps work and flow with whatever Apple’s design guidance will be. That’s going to require Apple giving a heads-up on its hardware well in advance of its actual arrival. Maybe at WWDC.

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